The ScootAdvantage

A Scoot Session is the most effective, engaging and efficient way to get deep qualitative feedback including real time analysis, and immediate merging of customer insight with client expertise to deliver actionable insights. We deliver real-time insights that answer core research questions within a week. Rapid recruiting, dual moderators in the front & back room, live qualitative analysis, and a collaborative debrief session all occur in one day. Scoot utilizes relationships with strategic, regional and digital partners, allowing companies to choose in-person, online or a hybrid approach to better understand their customers. The Scoot team currently offers English, French and Spanish language sessions.

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An accelerated insights process including rapid recruiting, dual moderators capturing learning in real-time and live analysis to synthesize learnings on the spot.


A proven, versatile qualitative approach to consumer understanding designed to deliver actionable directions.


Client teams capture insights in real time and collaborate in immediate debrief discussions.


Client teams engage in interactive debrief sessions to identify relevant insights and translate them into action.

Insight Into Action

Agile, efficient, effective insights turn into action through an interactive team debrief session, mind mapping exercises and our unique reporting style; We are catalysts for Insights and together with you, we turn them into Actions.

Teams leave Scoot sessions with real time feedback condensed into key action items.

Scoot News

B2B Recruiting Strategies

This fall, Scoot Insights’ Project Manager Jenny Brandt participated in a qualitative online discussion on B2B recruiting. This “research on research” initiative was led by Fiona Ray, chair of QRCA’s B2B Special Interest Group and hosted by HatchTank. Jenny was invited to join the discussion based on her broad...

Scoot Insights left CRC 2017 flying high

Congratulations to the Insights Association for designing a truly memorable conference – it was definitely worth Scooting to Chicago for the many moments that made this a great experience. It turns out Dan Heath, best selling author of The Power of Moments  was right when he shared his 4...

Disruptive (and Enlightening) Decision Summit

Scoot Insights attended a packed day of presentations challenging the insights status quo including machine learning, artificial intelligence, improved technology tools and behavior tracking techniques. These advances can be intimidating for people-based businesses centered on hearing the customer, analyzing feedback and informing businesses as a result. However, the theme...

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Katrina Noelle

Katrina rides a 2008 Vespa to and from San Francisco Scoot Sessions. She is also the President of KNow Research, a full service qualitative consultancy specializing in the retail, fashion, cosmetic, and financial service industries. Katrina enjoys the personal connection and depth of feedback that comes from traditional in-person research methodologies and the breadth of these connections online research methods afford. She has been combining methodologies and approaches from both the in-person and online worlds to create custom research design for over 13 years.

Jenny Brandt

Jenny honed her project management pit crew skills in the entertainment industry, helping TV and film clients cross the finish line on time and under budget. She has also designed and overseen research projects in categories such as entertainment, CPG, retail and technology.  Pairing her deep interest in consumer behavior with a solid track record in operations, scheduling and logistics, Jenny keeps our engines running smoothly.

Janet Standen

Janet rides a 2005 Vino all over San Francisco. She directs herself as JS Strategic Insights, and is Director of Consumer Insights for Instant insights Lab in San Francisco. Her route to customer insights was via a background in strategic marketing. She was a partner in her own brand development consultancy based in London, held a senior client-side European innovation role, and was Marketing Director in a brand Identity consultancy before moving to the US more than 15 years ago. Since then she has focused on bringing customer insights to a wide range of companies across diverse categories. Janet has a passion for identifying business opportunities using both in-person and online qualitative methodologies.


San Francisco, CA