Scoot Insights is zipping to Orlando for the annual QRCA Conference October 5-7th. We look forward to collaborating with our fellow qualitative researchers on the latest and greatest ways to provide agile insights. We’re particularly excited to see demos from companies like Aha!, Protobrand, Interactive Video Productions and karmaCollage to keep us up to speed on […]
Katrina and Janet scooted over to the San Francisco Chapter meeting of the QRCA for Tech Day where we were rewarded with the opportunity to learn about MindSwarms video capture technique. We love the idea of reaching out to people with a handful of video response questions and hearing from them live in their own […]
The call to action: Qualitative research can be seen as a slow, expensive, non-actionable process. However, bringing companies & their brands in contact with their consumers is still the most effective way of inspiring action and change within organizations to stay competitively distinctive and customer-driven.