Monthly Archives of : September, 2017

Disruptive (and Enlightening) Decision Summit

Scoot Insights attended a packed day of presentations challenging the insights status quo including machine learning, artificial intelligence, improved technology tools and behavior tracking techniques. These advances can be intimidating for people-based businesses centered on hearing the customer, analyzing feedback and informing businesses as a result. However, the theme of the day was enlightening rather […]

Your Customer or Your Team?

Who’s More Important? If you focus only on your customer’s perspective, then the learning can be unrealistic and “pie in the sky.”   It’s super important to know what their perspective is – their reaction to new product features/benefits, their view of your website, or even their opinions about your digital communication – it helps your […]