Scoot Insights enjoyed the 2016 MRA CRC in our hometown of San Francisco last week. As researchers passionate about the power of qualitative in helping businesses and brands be more successful, we were excited to hear key themes at the conference that directly support our Scoot Sessions accelerated approach. The importance of qualitative research enabling […]
Scoot Insights scooted over to Incite Summit West to see hear the latest thinking from today’s top Marketers. We were excited to hear that one speaker after another, still believes in putting your customer at the heart of designing your future business success. Putting the customer at the heart of identifying the optimum way forward, is […]
Qualtrics LIVE! came with force to San Francisco to share their wares. While we are committed Quallies at Scoot Insights, we have constant respect for quantitative methods and endeavor to stay on top of the quantitative world to understand our client’s full range of research options. It was an event full of hospitality, great story telling from […]
Guten Tag from Vienna! Scoot Insights had the opportunity to attend the QRCA Worldwide Conference in Vienna April 13-15. Our minds are spinning with all of the amazing presentations from diverse range of speakers. Agility was definitely in the air with presentations like “When My Client Needs Answers Now – Agile Qualitative Processes Get Answers […]
Soot Insights co-presented with the Lyft Line product marketing manager, sharing how we teamed up to help Lyft Line make the right decisions fast, ensuring Lyft Line continues to meet the needs of ride-share customers in a competitive market environment. Feel free to check out our full presentation here! Attendees walked away from the presentation […]
Scoot Insights is zipping to Orlando for the annual QRCA Conference October 5-7th. We look forward to collaborating with our fellow qualitative researchers on the latest and greatest ways to provide agile insights. We’re particularly excited to see demos from companies like Aha!, Protobrand, Interactive Video Productions and karmaCollage to keep us up to speed on […]
Katrina and Janet scooted over to the San Francisco Chapter meeting of the QRCA for Tech Day where we were rewarded with the opportunity to learn about MindSwarms video capture technique. We love the idea of reaching out to people with a handful of video response questions and hearing from them live in their own […]
The call to action: Qualitative research can be seen as a slow, expensive, non-actionable process. However, bringing companies & their brands in contact with their consumers is still the most effective way of inspiring action and change within organizations to stay competitively distinctive and customer-driven.