Your Customer or Your Team?
Who’s More Important?
If you focus only on your customer’s perspective, then the learning can be unrealistic and “pie in the sky.” It’s super important to know what their perspective is – their reaction to new product features/benefits, their view of your website, or even their opinions about your digital communication – it helps your team design a more user-centric future for your product or service.
However, don’t underestimate the knowledge and expertise of your team, particularly the different stakeholders that bring their own unique opinions to the issue or opportunity from the different perspectives that their role affords them.
This is why at Scoot Insights we believe in placing equal weight in our fast turnaround qualitative approach, to moderating the customers in the front room, as well as the client/agency team in the back room –whether it’s in-person or online.
It’s that merging of the customer perspective with stakeholder knowledge and expertise that turns insights into actionable directions, so that you can accelerate forward with a shared understanding of the best route to take with greater confidence – and confidence in the best way forward is something we could all do with a little more of!