SCOOT DISPATCH
New Home for In-Person Scoot Sprints in San Francisco
Come Scoot with us in-person!
Nov 2024
Katrina Noelle
Our sister company, KNow Research has just opened a facility for research and meetings right downtown San Francisco, and we are thrilled to finally have a physical home for our Scoot Sprints here in San Francisco. So please bring your teams, bring your stakeholders, bring your participants. We can’t wait to host you here!
Scoot Insights Welcomed to the Insight250
Co-Founders Katrina Noelle & Janet Standen honored as Insight 250 winners
Oct 2024
Katrina Noelle
Annually celebrating the worldwide pioneers, leaders and innovators in market research, data-driven marketing and insights, the Insight250 presents a unique view into academic, enterprise, agency, technology, media and association data-driven leaders around the globe.
Back to the Future: The Evolution of Qualitative Research
Co-Founder Janet Standen appears on Curiosity Tank’s Expert Series
Sept 2024
Katrina Noelle
So proud of my co-founder Janet – a leading voice in qualitative research, for walking the Curiosity Tank audience through a detailed exploration of the history and evolution of qualitative research, offering a framework for the next generation of qualitative research. This presentation results from a massive timeline creation, 28 in-depth interviews, and insights from over 50 current and former quallies
Proceeds from the Live Presentation benefitted the QRCA’s Young Professionals Grant
Scoot Spotlight – What a Great Journey! What a GreAIt Future!
Get excited about the future of co-driving with GenAI on your journey
August 2024
Katrina Noelle
Mike Stevens of Insight Platforms and What Next Strategy joins Scoot Insights Co-Founders Katrina Noelle and Janet Standen for a conversation about what we can all learn from the past twists and turns of technological innovation that our industry has taken before and how to embrace the this lAItest turn with energy and optimism
Qualitative Research is a Team Sport
Stakeholders play their part in the game of accelerating and delivering effective directions
July 2024
Janet Standen
We market researchers might not be Olympic athletes who must be fit for their sport, but like them, we must also be passionate & dedicated, well prepared, strong minded, talented & skillful, and always focused on doing our best.
Read more on LinkedIn and let’s play a round of research together!
CEO Summit 2024 – Employee Wellness & Engagement
Employee Engagement Program Findings from the Year of Joy
January 2024
Katrina Noelle
The culmination of Scoot’s 2023 support of the Year of Joy was learning from managers, ambassadors and employees about how to best use employee engagement and benefit programs. We showcased our findings at IA’s CEO Summit with our recruiting partner SyncScript and got the chance to hear from other CEO’s about their strategies to make these types of programs adopted, used and enjoyed by their teams.
FPI Fall 2023 – Customer Panel
Connecting Customers
October 2023
Katrina Noelle
Our consumer panels help us connect customers with organizations, especially those that don’t regularly have a chance to meet their end customers face-to-face. This fall we hosted a customer panel at the Food Packaging Institute’s fall event. It was a great chance to see what types of packaging served customers needs and hear their wish list for future improvements and innovations. Video recap here.
IIEX NA 2023 – 1st Year of Joy Scoot Sprint
Spreading Joy at IIEX
May 2023
Katrina Noelle
Scoot Insights shared insights from our first Scoot Sprint with audience members at IIEX in the form of 12 Lessons in Joy from the Year of Joy community members, followed by a workshop to highlight how intentional community-building can be a powerful tool for fostering belonging and wellbeing. A quick recap of our talk is available here.
QRCA Conference Keynote
The Power of the Journey…Inspiring the Future of Qual
April 2023
Janet Standen
In celebration of QRCA’s 40th year of education and conferences, Janet worked with the Emeritus SIG (special interest group) on an extensive review of the impact qualitative research and QRCA has had on the market research industry. The keynote presentation showcased an engaging oral history of stories, predictions and pivotal moments in qualitative research’s history. In order to understand the future of qual, we need to revisit its history!
MRX Pros Deep Dive
Participant Integrity & Data Quality
March 2023
Katrina Noelle
Watch Katrina’s presentation on participant integrity and data quality because no matter where it comes from, incidents of fraud are much more up-close and personal in qualitative research than when they appear as a line item in a quantitative excel file. Hopefully by calling attention to this ‘integrity gap,’ our industry can feel more empowered and confident in the current (and developing) mitigating solutions
QRCA UX SIG Inside Story
The Inside Story: Professional Life as a UX/CX Researcher
October 2022
Janet Standen
Watch Janet moderate a discussion of UX insiders for the QRCA and hear what it’s like as a UX/CX Researcher inside a range of different companies – their structure, their philosophies, their attitudes, their preferred methods, how quant and qual work in harmony/or not, and more!
Scoot Joins the Year of Joy
Proud to be a Research Partner on this joyful initiative!
September 2022
Katrina Noelle
The Year of Joy is an online community for 52 weeks of inspiration and activities to help its members plan for and harvest more joy and bring more joy into the lives of others. Scoot is proud to volunteer to conduct 4 Scoot Sprints throughout the year to understand the experience and impact of the community on its members! Learn more here.
Manifesto for Adaptive Research
QualPower Blog
March 2021
Janet Standen
Important article from Scooter Janet Standen because as she puts it “Without a deeper understanding of the origin of the “Agile Development” philosophy, you could be forgiven for thinking that Agile Research is just fast, nimble research, and believe if it’s quicker, it should be cheaper and easier to conduct!”
It Wasn’t Iconic Enough
New brand identity for EO Products
March 2021
EO Products
Congrats to our friends EO Products on their new look!
We are so excited to have been a part of this research and we can’t wait to see what they do next. Great work Rose Leshner!
The Intersecting Worlds of UX and Qualitative Research
Where qual and ux overlap
March 2021
Susan Fader
Thank you to Quirk’s Media for helping to explain why, in the words of Janet Standen, “an anathema to describe a UX researcher as a market researcher.”
Check out this great article describing the similarities and differences between UX and Qualitative Research! https://lnkd.in/d9KhQgH
QRCA Annual Conference
Tomayto, Tomahto: UX Lexicon
February 2021
Scoot Insights
We are looking forward to the QRCA Annual Conference next week, February 1-5, 2021!
Scoot’s Janet Standen will be there presenting “Tomayto, Tomahto: UX Lexicon” with Michele Ronsen of Curiosity Tank
See you there! https://lnkd.in/gTQmgpC
Book Review
You’re Not Listening: What You’re Missing and Why it Matters
February 2021
Janet Standen
Scoot into 2021 by doing some active listening https://lnkd.in/gNfX-JC
As Janet Standen points out, “There is a whole chapter dedicated to the listening skills of master moderators,” reminding us all in #mrx that our industry centers on the vital skill of listening.
2021 Thoughts and Predictions on Market Research
Featured in NewMR
January 2021
Ray Poynter
Our own Janet Standen was recently featured in an article by Ray Poynter at NewMR on predictions for the new year!
She forecasts, “…the financial fallout from 2020 will hit hard so smart business decisions will be more necessary than ever, informed by effective and efficient research. This will bring Market Research back into focus as a key strategic business function.”
Read her full quote and more predictions for 2021 here! https://lnkd.in/gD2fJ6w
2020 Holiday Gift Guide
Cornershop and Uber
December 2020
Scoot Insights
Our team at Scoot Insights would love to say thank you to our partners at Cornershop and Uber by including them in our 2020 gift guide: https://lnkd.in/gVVzc8g
Watch the new Uber Eats commercial for a fun idea to surprise your friends and family this holiday season!
https://lnkd.in/gZz6Q-d
2020 Holiday Gift Guide
Holiday Recommendations
December 2020
Scoot Insights
Happy holidays from the Scoot Insights team!
To spread a little season’s cheer we’d like to showcase some of our amazing clients and partners. We’ve had the privilege to work with innovative and inspiring brands this year, all of which have contributed to our holiday festivities!
Check out our latest newsletter for our list of holiday recommendations to brighten up your gift options, holiday table, and more! https://lnkd.in/gVVzc8g
2020 Holiday Gift Guide
Alurx
December 2020
Scoot Insights
Our holiday client appreciation continues today with Alurx, Inc.!
If you’re feeling a bit stressed this holiday season (and who isn’t?!) treat yourself to some all-natural, vetted wellness solutions from newly launched Alurx. They even offer a wellness blog for seasonal self-care reminders! https://alurx.com/blog/
Scoot’s full 2020 gift guide is available here: https://lnkd.in/gVVzc8g
2020 Holiday Gift Guide
Logitech
December 2020
Scoot Insights
We are continuing to say thank you to our amazing clients this year by sharing our list of holiday recommendations to brighten up your gift options, holiday table, and more!
For the gamers, Zoom-schoolers, and work-from-home loved ones in your life (AKA everyone!), Logitech has their gifting needs covered: https://lnkd.in/gx-RDKu
And for the full Scoot Insights’ 2020 Gift Guide, click here: https://lnkd.in/gVVzc8g
2020 Holiday Gift Guide
EO Products
December 2020
Scoot Insights
The Scoot Insights team wishes you a happy, warm, and healthy holiday this season!
We’re also finishing up our 2020 Gift Guide, and last, but definitely not least, on our list is EO Products with their wonderful line of skincare and sanitizing products: https://lnkd.in/gtFX4VZ
Thank you again to our amazing clients this year!
For the full Scoot Insights’ 2020 Gift Guide, click here: https://lnkd.in/gVVzc8g
2020 Holiday Gift Guide
McCain Foods
December 2020
Scoot Insights
Our Scoot Insights’ 2020 Gift Guide continues with delicious appetizers and fun recipes from McCain Foods: https://lnkd.in/giyGz7f
Thank you to our partners at McCain and CCD Innovation for collaborating with us this year!
For our full gift guide, click here: https://lnkd.in/gVVzc8g
2020 Holiday Gift Guide
O’Neill Vintners and Distillers
December 2020
Scoot Insights
As a fun way to say thank you to our amazing clients this year, we will be sharing our list of holiday recommendations to brighten up your gift options, holiday table, and more.
For some extra warmth and cheer this season, pick up your favorite variety of wine from O’Neill Vintners and Distillers‘ with their brands, Harken Wines and Line 39!
https://lnkd.in/gRek56E
https://lnkd.in/gWpjeX5
For the full Scoot Insights’ 2020 Gift Guide, click here: https://lnkd.in/gVVzc8g
UX and qualitative research: Creatures from different planets?
ESOMAR Foundations Insights Festival 2020
November 2020
Janet Standen, Lauren Isaacson, Mary Sorber, Susan Fader
UX and qualitative research: Creatures from different planets?
Our very own Janet Standen was a featured speaker this year at the ESOMAR Foundation‘s Insights Festival 2020!
Click to watch Janet in action as she represents Scoot Insights and qualitative research: https://lnkd.in/gACKTbJ
Abstract: Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two worlds do overlap and can strengthen each other. Learn and share during a discussion with three innovative UX researchers with experience in both the UX and Qualitative Research World.
Summer Feature
Making Better Decisions
September 2020
Katrina Noelle & Janet Standen
Check out our Summer Newsletter, featuring our NEW video that explains how Scoot Sprints can help you make better decisions for your business! https://lnkd.in/eKJr8UA
