The Scoot Dispatch – Newsadmin2021-04-16T12:20:49+00:00
Manifesto for Adaptive Research
Important article from Scooter Janet Standen because as she puts it “Without a deeper understanding of the origin of the “Agile Development” philosophy, you could be forgiven for thinking that Agile Research is just fast, nimble research, and believe if it’s quicker, it should be cheaper and easier to conduct!”
You’re Not Listening: What You’re Missing and Why it Matters
Scoot into 2021 by doing some active listening https://lnkd.in/gNfX-JC
As Janet Standen points out, “There is a whole chapter dedicated to the listening skills of master moderators,” reminding us all in #mrx that our industry centers on the vital skill of listening.
She forecasts, “…the financial fallout from 2020 will hit hard so smart business decisions will be more necessary than ever, informed by effective and efficient research. This will bring Market Research back into focus as a key strategic business function.”
Watch the new Uber Eats commercial for a fun idea to surprise your friends and family this holiday season! https://lnkd.in/gZz6Q-d
2020 Holiday Gift Guide
Happy holidays from the Scoot Insights team!
To spread a little season’s cheer we’d like to showcase some of our amazing clients and partners. We’ve had the privilege to work with innovative and inspiring brands this year, all of which have contributed to our holiday festivities!
Check out our latest newsletter for our list of holiday recommendations to brighten up your gift options, holiday table, and more! https://lnkd.in/gVVzc8g
Our holiday client appreciation continues today with Alurx, Inc.!
If you’re feeling a bit stressed this holiday season (and who isn’t?!) treat yourself to some all-natural, vetted wellness solutions from newly launched Alurx. They even offer a wellness blog for seasonal self-care reminders! https://alurx.com/blog/
Abstract: Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two worlds do overlap and can strengthen each other. Learn and share during a discussion with three innovative UX researchers with experience in both the UX and Qualitative Research World.
Making Better Decisions
Katrina Noelle & Janet Standen
Check out our Summer Newsletter, featuring our NEW video that explains how Scoot Sprints can help you make better decisions for your business! https://lnkd.in/eKJr8UA