SCOOT DISPATCH

Manifesto for Adaptive Research

QualPower Blog

March 2021
Janet Standen

chart, surface chart

Important article from Scooter Janet Standen because as she puts it “Without a deeper understanding of the origin of the “Agile Development” philosophy, you could be forgiven for thinking that Agile Research is just fast, nimble research, and believe if it’s quicker, it should be cheaper and easier to conduct!”

It Wasn’t Iconic Enough

New brand identity for EO Products

March 2021
EO Products

Congrats to our friends EO Products on their new look!

We are so excited to have been a part of this research and we can’t wait to see what they do next. Great work Rose Leshner!

The Intersecting Worlds of UX and Qualitative Research

Where qual and ux overlap

March 2021
Susan Fader

Thank you to Quirk’s Media for helping to explain why, in the words of Janet Standen, “an anathema to describe a UX researcher as a market researcher.”

Check out this great article describing the similarities and differences between UX and Qualitative Research! https://lnkd.in/d9KhQgH

QRCA Annual Conference

Tomayto, Tomahto: UX Lexicon

February 2021
Scoot Insights

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We are looking forward to the QRCA Annual Conference next week, February 1-5, 2021!

Scoot’s Janet Standen will be there presenting “Tomayto, Tomahto: UX Lexicon” with Michele Ronsen of Curiosity Tank

See you there! https://lnkd.in/gTQmgpC

Book Review

You’re Not Listening: What You’re Missing and Why it Matters

February 2021
Janet Standen

Scoot into 2021 by doing some active listening https://lnkd.in/gNfX-JC
As Janet Standen points out, “There is a whole chapter dedicated to the listening skills of master moderators,” reminding us all in #mrx that our industry centers on the vital skill of listening.

2021 Thoughts and Predictions on Market Research

Featured in NewMR

January 2021
Ray Poynter

Our own Janet Standen was recently featured in an article by Ray Poynter at NewMR on predictions for the new year!

She forecasts, “…the financial fallout from 2020 will hit hard so smart business decisions will be more necessary than ever, informed by effective and efficient research. This will bring Market Research back into focus as a key strategic business function.”

Read her full quote and more predictions for 2021 here! https://lnkd.in/gD2fJ6w

2020 Holiday Gift Guide

Cornershop and Uber

December 2020
Scoot Insights

Our team at Scoot Insights would love to say thank you to our partners at Cornershop and Uber by including them in our 2020 gift guide: https://lnkd.in/gVVzc8g

Watch the new Uber Eats commercial for a fun idea to surprise your friends and family this holiday season!
https://lnkd.in/gZz6Q-d

2020 Holiday Gift Guide

Holiday Recommendations

December 2020
Scoot Insights

Happy holidays from the Scoot Insights team!

To spread a little season’s cheer we’d like to showcase some of our amazing clients and partners. We’ve had the privilege to work with innovative and inspiring brands this year, all of which have contributed to our holiday festivities!

Check out our latest newsletter for our list of holiday recommendations to brighten up your gift options, holiday table, and more! https://lnkd.in/gVVzc8g

Katrina Noelle, Janet Standen, Jenny Brandt, Tara Thompson

2020 Holiday Gift Guide

Alurx

December 2020
Scoot Insights

graphical user interface, website

Our holiday client appreciation continues today with Alurx, Inc.!

If you’re feeling a bit stressed this holiday season (and who isn’t?!) treat yourself to some all-natural, vetted wellness solutions from newly launched Alurx. They even offer a wellness blog for seasonal self-care reminders! https://alurx.com/blog/

Scoot’s full 2020 gift guide is available here: https://lnkd.in/gVVzc8g

2020 Holiday Gift Guide

Logitech

December 2020
Scoot Insights

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We are continuing to say thank you to our amazing clients this year by sharing our list of holiday recommendations to brighten up your gift options, holiday table, and more!

For the gamers, Zoom-schoolers, and work-from-home loved ones in your life (AKA everyone!), Logitech has their gifting needs covered: https://lnkd.in/gx-RDKu

And for the full Scoot Insights’ 2020 Gift Guide, click here: https://lnkd.in/gVVzc8g

2020 Holiday Gift Guide

EO Products

December 2020
Scoot Insights

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The Scoot Insights team wishes you a happy, warm, and healthy holiday this season!

We’re also finishing up our 2020 Gift Guide, and last, but definitely not least, on our list is EO Products with their wonderful line of skincare and sanitizing products: https://lnkd.in/gtFX4VZ

Thank you again to our amazing clients this year!

For the full Scoot Insights’ 2020 Gift Guide, click here: https://lnkd.in/gVVzc8g

2020 Holiday Gift Guide

McCain Foods

December 2020
Scoot Insights

a plate of food on a wooden table

Our Scoot Insights’ 2020 Gift Guide continues with delicious appetizers and fun recipes from McCain Foodshttps://lnkd.in/giyGz7f

Thank you to our partners at McCain and CCD Innovation for collaborating with us this year!

For our full gift guide, click here: https://lnkd.in/gVVzc8g

2020 Holiday Gift Guide

O’Neill Vintners and Distillers

December 2020
Scoot Insights

No alternative text description for this image

As a fun way to say thank you to our amazing clients this year, we will be sharing our list of holiday recommendations to brighten up your gift options, holiday table, and more.

For some extra warmth and cheer this season, pick up your favorite variety of wine from O’Neill Vintners and Distillers‘ with their brands, Harken Wines and Line 39!

https://lnkd.in/gRek56E
https://lnkd.in/gWpjeX5

For the full Scoot Insights’ 2020 Gift Guide, click here: https://lnkd.in/gVVzc8g

UX and qualitative research: Creatures from different planets?

ESOMAR Foundations Insights Festival 2020

November 2020
Janet Standen, Lauren IsaacsonMary SorberSusan Fader

UX and qualitative research: Creatures from different planets?

Our very own Janet Standen was a featured speaker this year at the ESOMAR Foundation‘s Insights Festival 2020!

Click to watch Janet in action as she represents Scoot Insights and qualitative research: https://lnkd.in/gACKTbJ

Abstract: Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two worlds do overlap and can strengthen each other. Learn and share during a discussion with three innovative UX researchers with experience in both the UX and Qualitative Research World.

Summer Feature

Making Better Decisions

September 2020
Katrina Noelle & Janet Standen

Check out our Summer Newsletter, featuring our NEW video that explains how Scoot Sprints can help you make better decisions for your business! https://lnkd.in/eKJr8UA